Your customer no longer opens Google, types a keyword and clicks ten results. Today they open ChatGPT and type: "What's the best [your service] in [your city]?"
And AI answers. With names. With direct recommendations. No list of links. No ads. Just two or three companies the model considers authorities.
If you're not there, you don't exist for that customer. This isn't a future prediction. It's happening right now, as you read this.